Kids will need a reservation to sit on Santa’s lap at Macy’s flagship store in New York City. Starting this year, entrance into the Santaland exhibit at Macy’s Herald Square location “is by reservation only.” Macy’s says “The new reservation system is designed to minimize waiting time by scheduling visitors to join the line at a time of your choice. The no-cost reservations can be cancelled and re-booked at any time. Ho! Ho! Ho!