Today’s forgotten oldie is “Don’t Take It So Hard” from Paul Revere and the Raiders. A top 40 hit in 1968, this is the song that really started me thinking about too much of a good thing. Paul Revere was a master at promotion, his name coupled with his Revolutionary War costumes for the band had helped catapult the group to stardom in 1965. They were everywhere, even becoming regulars on a Dick Clark TV show, a variety daytimer called “Where The Action Is”. But as time passed, the schtick grew tired and my theory is the music fell into a formula pattern that spelled the end. A short comeback with a shortened name and without the costumes provided a comeback in 1971, but the band faded into rock history after that. Today’s forgotten oldie, is a good song, just not much different than what went before. “Don’t Take It So Hard” from Paul Revere and the Raiders.
Photo from goldminemag.com